Emanuel’s Pizza

This new brand identity was created with a vintage, artisan and home-made feel. Differing from other pizza companies, Emanuel’s Pizza targets a more sophisticated market offering higher-quality pizzas with unique flavours, made with finer ingredients. To reflect the high-quality food, a series of visuals have been produced to show the logo printed in gold foil and engraved in wood to contrast the fast-food stereotype. As Emanuel’s Pizza is a family business it was important to show how the brand offered a nostalgic and older feel almost as if the business has been around as long as the family name.