Origin Wolf

Origin Wolf is a new business that manufactures luxury pet collars and leads. The brand and logo design took inspiration from the viking / saxon alphabet (or runic letters) to form the symbolism. The runic letter ‘O’ (for ‘origin’) was used as the logomark along with logotype that complimented the tribal, chiselled feel. Various mockups were produced to demonstrate how the logo would work on the finished dog collars as well as other forms of stationery.