SHANE SELFIE (Celtic Leisure)

Celtic Leisure were keen to engage with a wider audience through their social media platforms for the rugby world cup 2015, and enlisted the help of Shane Williams (Ex-Welsh Rugby International and former British Lion) to help. Training at their facilities, rugby legend Shane fronted the campaign ‘Shane Selfie’ which was designed to get fans to snap and share their selfies with the cut-out Shane via Twitter and Facebook for a chance to win in one of their competition draws. This project was developed through from initial concept to production including the photography on site with Shane.